Mobile takes off in US youth market: One Third Of U.S. 11-Year-Olds Have Cellphones

More kids are getting mobile phones: Last year, more than 35% of U.S. children ages 10-11 had cellphones, almost double the amount in 2005, according to Mediamark data, via eMarketer. And even more than 5% of 6-7-year-olds had cellphones last year.


Takeaway: The audience for kids-focused mobile content, apps, and advertising is growing rapidly.

chart of the day, children mobile phones